Irish Gameday Guide · Corporate Partnership
Corporate Partner · Brand strategy & creative

The Bones Agency

The strategic and creative framework behind brands that want to move forward with clarity, consistency, purpose, and momentum.

BBuilt from the inside out
Structure meets strategy

Build what holds the brand together.

The Bones Agency helps companies create the strategic and creative foundations that make growth possible. Every engagement is customized around what the brand actually needs—from positioning and identity to campaigns, digital content, performance marketing, and ongoing leadership.

The agency combines the polish of a high-end firm with the agility of a hands-on two-founder team. Clients work directly with creative leadership grounded in design and storytelling and with growth strategy informed by analytics, performance, and long-term clarity.

Two founders. Both sides of the brain.Creative Director Laurel Gabel and Strategy Director Shannon Pearson bring brand, design, storytelling, growth, digital marketing, and performance systems into one closely connected partnership.
Customized by design

Strategy and execution that move together.

The Bones Agency does not sell a one-size-fits-all package. It assembles the right foundation, creative work, channels, and measurement around the brand’s goals.

Foundation

Position the brand

Clarify strategy, naming, architecture, identity, messaging, voice, and the guidelines that keep the system coherent.

Creative

Make the story tangible

Shape campaigns, art direction, print, editorial, environments, photography, video, and experiential marketing.

Digital

Connect and convert

Strengthen websites, social strategy, content planning, paid creative, landing pages, and ongoing creative support.

Growth

Scale with intention

Align go-to-market strategy, channels, funnels, analytics, KPIs, and cross-functional teams around measurable progress.

Built around the challenge

For brands ready to move with purpose.

The Bones Agency is positioned for leaders who need more than isolated creative deliverables—they need a trusted partnership connecting strategy, execution, and growth.

  • New ventures defining a durable brand foundation
  • Established companies repositioning for their next stage
  • Teams that need senior creative and marketing leadership
  • Brands seeking alignment across story, channels, and performance

Profile based on information published by The Bones Agency. Confirm current services, availability, engagement scope, and terms directly with the agency.

Official website: BonesAgency.com ↗