Represent your interests
Evaluate partners, proposals, contracts, roadmaps, and risks from the client’s point of view.
Matt Owen · Technical counsel
Your advocate in every technology relationship.
Matt is a trusted advisor for founders, owners, and executives facing consequential technology decisions. He represents your interests—independent of the vendors, platforms, and teams asking for your trust.
Think of Matt as your lawyer for technology.He asks the hard questions, translates the technical answers, and helps you protect your time, capital, data, and strategic options.
“Technical counsel” describes Matt’s strategic advisory role; it does not imply legal representation.
30+years building, advising & solving
Independent counsel
Someone should always be on your side of the table.
Technology relationships are rarely balanced. Vendors know their products. Development teams know their architecture. Investors know their priorities. Leaders are still expected to reconcile every claim and make the final call.
Matt becomes your representative in that room. He connects business objectives to technical reality, challenges assumptions without creating needless friction, and makes sure decisions serve your organization—not someone else’s sales target or preferred stack.
Turn complexity into decisions
Translate technical detail into clear choices, consequences, priorities, and accountable next steps.
Stay through execution
Help align people, process, vendors, and leadership so strategy survives contact with the real world.
Built by doing
Entrepreneurial experience—not consulting theory.
Matt has spent more than three decades building companies, advising leaders, rescuing difficult initiatives, and turning technology into measurable business value.
30+Years in technology
$50MMCumulative bootstrapped revenue
8×Consecutive Inc. 5000 years
1,000+Companies consulted
Switchfast Technologies
Matt bootstrapped his first company from the ground up to $50 million in cumulative revenue, reaching approximately $10 million in peak annual sales. Switchfast earned eight consecutive Inc. 5000 appearances before its eventual sale to Ascend Technologies.
MeetBall and sports technology
MeetBall pioneered location-finding for sports and events and was sold in 2017. Matt’s work expanded across NASCAR, Minor League Baseball, MLB, MLS, and the NFL; the technology story continued through what is now Wicket.
Wicket, Haslam Sports Group, and AI for fans
Working with Wicket and Haslam Sports Group, Matt helped launch first-of-its-kind AI technology for fans of the Cleveland Browns and Columbus Crew. The work brought facial authentication into the live-event experience, creating a faster, more seamless way for fans to enter and engage with the venue.
FastTrack, AI, and executive counsel
Matt advises leaders on AI, software, product strategy, operations, growth, and technical execution—bringing an operator’s urgency and an owner’s understanding of risk.
Ways Matt can help
Counsel for the decisions that cannot be delegated blindly.
Engagements are shaped around the decision, risk, or obstacle in front of you. Matt can advise the leader, work alongside an internal team, or represent the organization with outside partners.
Connect business goals to a pragmatic roadmap, investment sequence, operating model, and measurable outcomes.
Evaluate proposals, select partners, pressure-test claims, establish accountability, and protect your leverage.
Diagnose stalled or failing initiatives, expose the real blockers, reset expectations, and build a credible recovery plan.
Identify valuable use cases, separate durable capability from hype, prototype quickly, and integrate responsibly.
Move from idea to MVP, validate product-market fit, improve delivery, and make architecture serve the business.
Give founders, CEOs, boards, and investors an experienced independent voice for high-stakes conversations.
A clear point of view
“My job is not to sell you more technology. My job is to make sure technology serves you.”Matthew Owen
Call Matt when…
The situation is consequential, clarity is scarce, and you need someone who solves problems and gets things done.
- Your project has gone off the rails.Matt finds what broke, separates symptoms from root causes, resets ownership, and drives a recovery plan people can actually execute.
- You are navigating a major transition.During an acquisition, leadership change, restructuring, platform migration, or period of rapid growth, Matt brings order to competing priorities and keeps the business moving.
- You are not getting the whole truth.When stakeholder reports do not match what you see on the ground, Matt tests the claims, follows the evidence, and gives you a candid, independent assessment.
- You need technology due diligence for M&A.Matt examines the technology, team, vendors, delivery capability, hidden costs, and integration risks behind the transaction—before surprises become expensive.
- Bottlenecks are blocking progress.Matt traces the workflow, identifies the real constraint, clears roadblocks, and restores momentum where the organization has been stuck.
- You want Superman and the Luck of the Irish on your team.No cape and no promises of magic—just relentless problem-solving, hard-earned judgment, positive energy, and an operator who gets the job done.